Advanced Introduction to Sustainable Competitive Advantage in Sales
- ISBN-10
- 1839106506
- ISBN-13
- 9781839106507
- Category
- Business & Economics
- Pages
- 160
- Language
- English
- Published
- 2021-05-28
- Publisher
- Edward Elgar Publishing
- Author
- Lawrence B. Chonko
Description
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
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