Handbook on the Tourist Experience: Design, Marketing and Management
- ISBN-10
- 1839109394
- ISBN-13
- 9781839109393
- Category
- Social Science
- Pages
- 424
- Language
- English
- Published
- 2022-07-19
- Publisher
- Edward Elgar Publishing
- Authors
- Ribeiro, Manuel A., Dora
Description
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.
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