Customer Relationship Management: Marketing 04.04
- ISBN-10
- 1841122130
- ISBN-13
- 9781841122137
- Series
- Customer Relationship Management
- Category
- Business & Economics
- Pages
- 130
- Language
- English
- Published
- 2002-05-06
- Publisher
- Capstone
- Author
- Michael J. Cunningham
Description
Fast track route to developing world customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide
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Other editions
-
- 2023-02-23
- 213 pages
- Ebook
- SAGE Publications Limited
-
- 2021-03-08
- 212 pages
- Ebook
- Business Expert Press
-
- 2019-04-24
- 515 pages
- Paperback
- Routledge
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