Out of Nowhere: The Inside Story of how Nike Marketed the Culture of Running

Out of Nowhere: The Inside Story of how Nike Marketed the Culture of Running
ISBN-10
184126234X
ISBN-13
9781841262345
Series
Out of Nowhere
Category
Biography & Autobiography
Pages
326
Language
English
Published
2008
Publisher
Meyer & Meyer Verlag
Author
Geoff Hollister

Description

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of ......

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