Coach Inc. is a luxury fashion brand, primarily known for its women's handbags.
本书讲述了165年前在美国俄亥俄洲的辛辛那提市,宝洁公司如何开创事业以及公司在这100多年里通过怎样的经营方式 ...
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Over 500 easy-to-cook, delicious, light and healthy recipes.
"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability.
The web and new information technologies have transformed the marketplace. It has created new mega-brands and put pressure on even the most solid traditional brand names. This book introduces new business models, structures and practices.
International Business Machines Corp. , Armonk , N.Y. , US Erf : Chow , William Wai - Chung , Tucson , Arizona 85748 , US ; Fennema , Alan August , Tucson , Arizona 85712 , US ; Kadlec , Ronald James , Boca Raton , Fl . 33481 , US G11C ...
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"This book has been compiled as a companion reader to the course 'Products to market' offered by the Department of marketing, University of Otago"--Preface.
TECHNOLOGY IN ACTION The Data Gold Mine The full - service brokerage firm Paine Webber learned the value of customer databases when , with the help of its advertising agency , Saatchi & Saatchi , it did a communication audit of its ...