Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
- ISBN-10
- 1843766957
- ISBN-13
- 9781843766957
- Series
- Entrepreneurial Marketing
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 2004-01-01
- Publisher
- Edward Elgar Publishing
- Authors
- Bjö Bjerke, Claes Hultman
Description
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
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Other editions
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- 2020-04-24
- 224 pages
- Paperback
- Edward Elgar Publishing
-
- 2018-10-26
- - pages
- Ebook
- Edward Elgar Publishing
-
- 2002
- - pages
- Paperback
- Edward Elgar Publishing
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