The Tourism and Leisure Experience: Consumer and Managerial Perspectives

The Tourism and Leisure Experience: Consumer and Managerial Perspectives
ISBN-10
184541148X
ISBN-13
9781845411480
Category
Business & Economics
Pages
237
Language
English
Published
2010
Publisher
Channel View Publications
Authors
Michael Morgan, J. R. Brent Ritchie, Peter Lugosi

Description

People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.

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