Inside City Tourism: A European Perspective
- ISBN-10
- 1845411706
- ISBN-13
- 9781845411701
- Category
- Business & Economics
- Pages
- 190
- Language
- English
- Published
- 2011
- Publisher
- Channel View Publications
- Author
- John Heeley
Description
Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.
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