This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.
The Sustainable Marketing of Tourism in Protected Areas: Moving Forward
In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions ...
This report tells how to ensure that tourism follows a sustainable path and that it contributes to the sustainable management of protected areas.
The work includes informative and provocative case studies with realistic applications. References included in the book will help graduate students formulate new hypotheses and suggest literature for them.
This document has been created primarily for planners and managers of parks and protected areas . It deals with issues associated with park tourism ( defined as the planning and management of park visitation ) .
The Skyrail is a major engineering work, a 7.5km cableway necessitating some 70 towers through a World Heritage rainforest and the Barron Gorge National Park. The publication states, 'Skyrail is ecotourism at its model best.
All people who enter a park have an impact. Therefore, it is important to know the total number of people entering a park. However, not all people entering a park are doing so for recreational or cultural purposes.
Marketing of Protected Areas as a Tool to Influence Visitors' Pre-visit Decisions
It is believed that tourists tend to confine themselves to small segments of wilderness in accordance with the ease of access and viewing attractions (Todd, 1989). Although this may not be desired by the ecotourist, they are often ...
Diploma Thesis from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: Good, Klagenfurt University (OPM (Organisations-, Personal- und Managemententwicklung)), language: English, abstract: 1 ...