Voss, Z.G., Voss, G.B., Shuff, C. and Jackson, H. (2002), Theatre Facts 2001: A Report on Practices and Performance in the American Non-profit Theatre, Theatre Communications Group, New York, NY. Wiklund, J. (1999), “The sustainability ...
Previous ed.: published as Marketing for stakeholders by David R. Harris, Neil Bolten and Julia McColl. 2008.
Reducing drink driving road deaths: Integrating communication and social policy enforcement in Australia. In H. Cheng, P. Kotler, & N. Lee (Eds.), Social Marketing for Public Health: Global Trends and Success Stories (pp. 383–403).
The Long–Arnold matrix of partnership success factors consists of three phases, initiation, execution and closure/renewal, and three categories within each of the phases, people, goals and capacity building (Long and Arnold 1995).
This book provides an as yet unavailable tool, the Stakeholder Balance Sheet, enabling managers within any organisation to unlock the DNA of the market place in which they operate and to measure their effectiveness in understanding their ...
10 To quote Plato again: '[M]y opinion is that in the world of knowledge the idea of good appears last of all and is seen only with an effort; and, when seen, is also inferred to be the universal author of all things beautiful and right ...
Managing for stakeholders, stakeholder utility functions, and competitive advantage. Strategic Management Journal, 31(1), 58À74. ... The relationship between environmental commitment and managerial perceptions of stakeholder importance.
Freeman, Harrison and Zyglidopoulos discuss the foundation concepts and implementation of stakeholder management as well as the advantages this approach provides to firms and their managers.
Managing for Stakeholders: Survival, Reputation, and Success, the culmination of twenty years of research, interviews, and observations in the workplace, makes a major new contribution to management thinking and practice.
The challenges of communication in the era of online/social media can be exemplified with the case of Nestl ́e and palm oil. ... but please don't post using an altered version of any of our logos Mette Morsig and Suzanne C. Beckmann, ...
A comprehensive foundation for stakeholder theory, written by many of the most respected and highly cited experts in the field.