Tourism Management: Analysis, Behaviour, and Strategy

Tourism Management: Analysis, Behaviour, and Strategy
ISBN-10
1845933249
ISBN-13
9781845933241
Series
Tourism Management
Category
Business & Economics
Pages
528
Language
English
Published
2007-12-18
Publisher
CABI
Authors
Arch G. Woodside, Drew Martin

Description

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.

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