The Business and Management of Ocean Cruises

The Business and Management of Ocean Cruises
ISBN-10
1845938453
ISBN-13
9781845938451
Category
Business & Economics
Pages
275
Language
English
Published
2012
Publisher
CABI
Authors
Michael Vogel, Alexis Papathanassis, Ben Wolber

Description

After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study; particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

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