The Business and Management of Ocean Cruises
- ISBN-10
- 1845938461
- ISBN-13
- 9781845938468
- Category
- Cruise lines
- Pages
- 275
- Language
- English
- Published
- 2012
- Publisher
- CABI
- Authors
- Michael Vogel, Alexis Papathanassis and Ben Wolber
Description
This book is divided into six parts, which are organized to guide the reader step by step from the macro level of the cruise industry to the micro level of operations management on board cruise ships. Part I (chapters 1-4) sets the scene for the book by characterizing the conditions under which cruise lines operate. Part II (chapters 5-8) includes four chapters that address issues of significance for corporate managers in the cruise sector. Part III (chapters 9-11) deal with aspects of the marketing mix employed by cruise lines to attract passengers and fill their ships. Part IV (chapters 12-15) is concerned with managerial functions related directly to the cruise product. Part V (chapters 16-19) focuses on operational management functions on board cruise ships. The final Part VI (chapter 20) looks at future development possibilities for the cruise sector.
Get the book
Other editions
Similar books
-
Sailing to the Sun: Cruising History and Evolution
By William MillerCruise ships visit ports around the world. And the ships themselves are amenity-filled, moving resorts. But when did it all begin? This book looks at the evolution of cruising, from the mid-nineteenth century.
-
Econoguide Cruises 2005: Cruising the Caribbean, Hawaii, New England, Alaska, and Europe
By Corey Sandler"Overviews of today's best cruise ships to Europe, the Caribbean, Hawaii, New England, and Alaska -- Descriptions of a variety of cruises, from trips aboard major cruise lines to private...
-
Cruising Off the Beaten Path: An Insider's Guide to Small Ship Cruises
By Betsey ShapiroDay 7 AMSTERDAM - VOLENDAM Excursion to Edam. There is no better way to see Amsterdam than by canal boat, cruising through the elegant grachten lined with stately homes dating back to Amsterdam's “Golden Age.” To the north of the city, ...
-
Entertaining on a Cruise Ship: The Ultimate Guide
By Paul RomhanyWith more cruise ships sailing to more incredible cruise destinations all over the world than ever before, there has truly never been a better time to get a job as a magician on cruise ships.Learn how to go about working in the cruise ...
-
Working on Cruise Ships
By Sandra Bow11.95 The Directory of Jobs & Careers Abroad £ 12.95 The International Directory of Voluntary Work £ 12.95 Live ... 10.99 Live & Work in Spain & Portugal £ 10.99 Live & Work in the USA & Canada £ 10.99 Drive USA £ 10.99 Hand Made in ...
-
Birnbaum Travel Guides: Disney cruise line
Describes the amenities and destinations of a Disney Cruise Line vacation.
-
Cruise Operations Management
By Philip Gibson'Cruise Operations Management' provides a contextualised overview of hospitality services for the cruise industry. The book looks into management issues providing a practical guide for both students and professionals alike.
-
Cruise Operations Management: Hospitality Perspectives
By Philip Gibson, Richard ParkmanCruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualized overview of hospitality services for the cruise industry.
-
Dictionary of the Cruise Industry: Terms Used in Cruise Industry Management, Operations, Law, Finance, Marketing, Ship Design and Construction
By Laurence Miller, Giora IsraelFor more serious readers -- including those with a professional interest in all aspects of the cruise industry -- the volume seems to become the definite reference book. These days you could come across one in port, not just at sea.
-
Ready, Set, Cruise!: Essential Cruise Tips - What to Know Before You Go
By Krystal WaterzAlthough this book is geared towards the first time cruiser, those who have been on multiple cruises are sure to learn some helpful tips as well. Concise and to the point, the information in this cruise book will prepare you to .