Brand Management

ISBN-10
1846638429
ISBN-13
9781846638428
Series
Brand Management
Category
Branding (Marketing)
Pages
182
Language
English
Published
2008

Description

This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area.

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Internet Vigilantism and Ashley Madison: Rebranding After a Cyberattack
    By Karen Robson, Leyland F. Pitt

    Avid Life Media was the parent company of a number of dating websites, including Ashley Madison, a dating website for married people seeking affairs.

  • Being Design Driven: Why You Care
    By Stewart Emery, Russ Hall, Robert Brunner

    "This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery.

  • Do You Matter?: (and how to Make Sure You Do)
    By Robert Brunner

    "This Element is an excerpt from Do you matter?: how great design will make people love your company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery.

  • Effective Branding Begins with a Name ... and Other Keys to Creating Brands People Love
    By Donna Heckler, Brian Till

    "This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler.

  • Marketing Communications: Touchpoints, Sharing and Disruption
    Marketing Communications: Touchpoints, Sharing and Disruption
    By Chris Fill, Dr. Sarah Turnbull

    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice.

  • Joël Desgrippes and Marc Gobé on the Emotional Brand Experience
    Joël Desgrippes and Marc Gobé on the Emotional Brand Experience
    By Anne Hellman, Marc Gobé, Joël Desgrippes

    ... BOUJU Isabelle AKASAKA Chieko BRYCH Marianne CHOW Stella BANKS Lisa BLANCHOT Priscilla CAZARES Alicia ALLEN Sarah BENAISSA Ali BOULANGER Carole BUDERE Jackie BAPTISTE Roseline CHABAUD Caroline CHRISTOPHER Stephanie BLAT Anne ALVAREZ ...

  • La Marque dans le conflit
    La Marque dans le conflit
    By Philippe Sachetti, Thibaud Zuppinger

    La stratégie de la mouche Fin mars 2016, au lendemain des attentats de Bruxelles, l'historien Yuval Noah Harari écrit pour l'Obs un article édifiant sur le « théâtre de la terreur ». L'auteur commence par y décrire la stratégie de la ...

  • Experiential marketing
    By Bernd Schmitt

    Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds.

  • Branding: Distilled
    Branding: Distilled
    By Cynthia Sterling

    Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits.

  • Zopa: Time for a Brand Redesign?
    By Neal Roese, Andrea Meyer

    In this case, students step into the shoes of a brand manager at UK-based online peer-to-peer lending company Zopa as she decides whether or not to recommend that the company undertake a brand redesign.