Uncommon Sense, Common Nonsense: Why some organisations consistently outperform others
- ISBN-10
- 1847658210
- ISBN-13
- 9781847658210
- Category
- Business & Economics
- Pages
- 142
- Language
- English
- Published
- 2012-05-03
- Publisher
- Profile Books
- Authors
- Jules Goddard, Tony Eccles
Description
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
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Other editions
-
- 2013
- - pages
- Paperback
- Ips - Profile Books
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