Economics.
本书内容包括:品牌恶战的年代、经典级的品牌败战、构想错误的品牌败战、品牌延伸的代价、公关不力的品牌危机、当品牌遇上文化鸿沟、品牌人祸等.
The Truth about the 100 Biggest Branding Mistakes of All Time Matt Haig. “ A goldmine of helpful how - not - to advice which you ignore at your own peril . " Laura Ries , President , Ries & Ries Marketing Strategists , and best ...
Creating a Private Banking Superbrand
It's not enough anymore to buy just Made in USA-we have to buy American owned.
Social Media Branding: Manifesto for the Branding Revolution : Practical Strategies for the Small Business to Create and Grow Customer...
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers' behaviour.
If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap
How Americans Can Buy American
Film Food and I
The growth of the Chinese and Indian economies has led to a growth for luxury brands in these markets.