A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
- ISBN-10
- 1847878903
- ISBN-13
- 9781847878908
- Category
- Business & Economics
- Pages
- 160
- Language
- English
- Published
- 2006-10-18
- Publisher
- SAGE
- Author
- Jim Blythe
Description
Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.
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