Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
- ISBN-10
- 1848547242
- ISBN-13
- 9781848547247
- Series
- Inside Apple
- Category
- Computer industry
- Pages
- 223
- Language
- English
- Published
- 2012
- Publisher
- John Murray Publishers
- Author
- Adam Lashinsky
Description
Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.
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Other editions
-
- 2013-05-07
- 256 pages
- Paperback
- Business Plus
-
- 2012-01-25
- 272 pages
- Paperback
- Hachette UK
-
- 2012-01-25
- 272 pages
- Ebook
- Business Plus
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