Nike Culture: The Sign of the Swoosh
- ISBN-10
- 1848608926
- ISBN-13
- 9781848608924
- Category
- Social Science
- Pages
- 208
- Language
- English
- Published
- 1998-12-22
- Publisher
- SAGE
- Authors
- Robert Goldman, Stephen Papson
Description
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Get the book
Other editions
Similar books
-
EBOOK: The Stata Survival Manual
By David Pevalin, Karen RobsonTimberlake website Another useful website is www.timberlake.co.uk. Timberlake Consultants is a statistical consultancy company that also distributes and ...
-
Brooks/Cole Empowerment Series: Understanding Generalist Practice
By Karen K. Kirst-Ashman, Grafton H. HullTimberlake, E. M., Farber, M. Z., & Sabatino, C. A. (2002). The general method of social work practice (4th ed.). Boston: Allyn & Bacon. Timberlake, E. M. ...
-
The Fashionista Files: Adventures in Four-Inch Heels and Faux Pas
By Karen Robinovitz, Melissa de la CruzAll Out of Love • Madonna: The Immaculate Collection • Erasure: Circus Justin Timberlake. Justified - - - - - - - - - - * 75% + T H E FAS H ...
-
Asian Americans Information Directory: A Guide to Organizations, Agencies, Institutions, Programs, Publications, and Services Concerned with Asian American Nationalities and...
By Karen Backus+ 3590 + Hmong from Laos c / o Assoc . of Hmong in Illinois 4554 N ... Veteran ' s Alliance 1544 Timberlake Rd . St . Paul , MN 55117 Vue Yang , Vice Pres .
-
Marriage and Cohabitation
By Arland Thornton, William G. Axinn, Yu Xie... is much higher than in the United States, with the prevalence in France being perhaps the highest (Heuveline and Timberlake 2004; Toulemon 1997).
-
Native American Verbal Art: Texts and Contexts
By William M. ClementsHENRY TIMBERLAKE'S CHEROKEE WAR SONG 1. That Timberlake's memoir contains the first English translation of the words of a Native American song seems to have ...
-
Oratory in Native North America
By William M. ClementsBut Timberlake seems to have had a bit more literary sensitivity - suggested by his translation of the Cherokee war song in his memoirs - than these earlier ...
-
Contemporary Urban Sociology
By William G. FlanaganTimberlake , Michael . 1985. " The World System Perspective and Urbanization . ” In Michael Timberlake ( ed . ) , Urbanization in the World Economy , 3-4 .
-
The Bhopal Tragedy: Language, Logic, And Politics In The Production Of A Hazard
By William BogardThe poor tend to live in dwellings that are structurally unsuited to withstand the impact of environmental extremes (Wijkman and Timberlake 1984, pp.
-
The Archaeological Guide to Iowa
By William E. Whittaker, Lynn M. Alex, Mary De La GarzaTo display and share his discoveries, in 1940 Johnson built the Timberlake Museum on his farm. It remained open to the public during the summer and for ...