Shiny, Shiny: How to Stop Being a Social Media Magpie
- ISBN-10
- 1849142556
- ISBN-13
- 9781849142557
- Category
- Internet marketing
- Pages
- 278
- Language
- English
- Published
- 2012
- Publisher
- Completelynovel
- Author
- Karen Skidmore
Description
Have you caught the virus that is infecting today's entrepreneurs and small business owners? ... the virus known as "The Magpie Syndrome?" Magpies are notorious birds for swooping down and collecting items that glitter in the sun. Milk bottle tops, silver foil and lost keys; none of which go to helping make the nests or feed their chicks. Even though these shiny objects are worthless and pointless to their existence, they still catch their eye and feel compelled to bring them home. Having helped thousands of coaches, trainers and consultants with their marketing systems and strategies over the past eight years, Karen Skidmore has seen the same thing happen over web marketing tools, in particular social media sites such as Twitter, Facebook, LinkedIn and YouTube. This book is a no nonsense guide for those who want to cut through the hype and use the web to grow their business. Karen has the ability to break complex processes into simple chunks and, by following her sage advice in these pages, you will make a significant difference to your social media marketing results. In seven easy-to-apply steps, you are taken by the hand and shown how to use your website, blog and email marketing effectively and create social media marketing systems that will attract the right clients constantly and consistently throughout the year.
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