Business-to-Business Marketing
- ISBN-10
- 1849201552
- ISBN-13
- 9781849201551
- Series
- Business-to-Business Marketing
- Category
- Business & Economics
- Pages
- 410
- Language
- English
- Published
- 2010-11-15
- Publisher
- SAGE
- Authors
- Ross Brennan, Louise Canning, Raymond McDowell
Description
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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