Marketing Accountability: Improving Business Performance
- ISBN-10
- 1853348295
- ISBN-13
- 9781853348297
- Category
- Consumer satisfaction
- Pages
- 259
- Language
- English
- Published
- 1997
- Publisher
- Robert Shaw
- Authors
- Laura Mazur, Robert Shaw
Description
7 ' S ' Model The system devised by the then McKinsey team of Richard Pascale , Tom Peters and Robert Waterman to measure the quality of a company's performance : the seven ' S ' factors divide into three ' hard ' ( strategy , structure ...
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Other editions
-
- 2011-01-03
- 304 pages
- Paperback
- Kogan Page Publishers
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