This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
"This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits?
Using a step-by-step approach, Cabral helps readers develop the basic knowledge and skills they need to tell stories with confidence. Chapters cover stories for the young, humorous stories and how...
This is the mantra of the Center for Digital Storytelling (CDS) in Berkeley California, which, since 1998 has worked with nearly 1,000 organizations around the world and trained more than 15,000 people in the art of digital storytelling.
Sir Ken Robinson explains this well in Out of Our Minds (2011): "Creativity is not only about generating ideas; it involves making judgments about them.” He goes on to explain that the creative process, often romanticized as an ...
The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are.
In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster ...
In an age that is Data Rich but Insight-Poor and when most people in the world of business find themselves caught up in a system of numbers and spread sheets, this book shows that the time has come to restore the lost art of storytelling; ...
Storytelling as a powerful and formal discipline for organizational change and knowledge management is taught in this book, which explains how organizations can use certain types of stories to communicate new or envisioned strategies, ...
We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way.