The Marketing Strategy Desktop Guide
- ISBN-10
- 1854184903
- ISBN-13
- 9781854184900
- Category
- Business & Economics
- Pages
- 266
- Language
- English
- Published
- 2007
- Publisher
- Thorogood Publishing
- Author
- Norton Paley
Description
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
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