The Psychology of Advertising: A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising
- ISBN-10
- 1855066947
- ISBN-13
- 9781855066946
- Series
- The Psychology of Advertising
- Pages
- 271
- Language
- English
- Published
- 1998
- Publisher
- Thoemmes Press
- Author
- Walter Dill Scott
Description
A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.
