Events Management
- ISBN-10
- 1856178188
- ISBN-13
- 9781856178181
- Series
- Events Management
- Category
- Events
- Pages
- 756
- Language
- English
- Published
- 2010
- Publisher
- Routledge
- Author
- G. A. J. Bowdin
Description
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
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