Creating Powerful Brands
- ISBN-10
- 1856178498
- ISBN-13
- 9781856178495
- Series
- Creating Powerful Brands
- Category
- Brand name products
- Pages
- 483
- Language
- English
- Published
- 2011
- Publisher
- Routledge
- Authors
- Leslie de Chernatony, Malcolm McDonald, Elaine Wallace
Description
This book summarises the latest thinking and best practice in the domain of branding All new real marketing campaigns show how branding theories are implemented in practice Brought right up to date with a clear European and UK focus
Get the book
Other editions
-
- 1992
- 282 pages
- Paperback
- Routledge
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