Business Research Methods: Strategies, Techniques and Sources
- ISBN-10
- 1860760007
- ISBN-13
- 9781860760006
- Series
- Business Research Methods
- Category
- Business
- Pages
- 296
- Language
- English
- Published
- 1997
- Author
- Teresa Brannick
Description
Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies.
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