Marketing Communications: Principles and Practice

Marketing Communications: Principles and Practice
ISBN-10
1861521960
ISBN-13
9781861521965
Series
Marketing Communications
Category
Communication in marketing
Pages
534
Language
English
Published
1999
Publisher
Cengage Learning Business Press
Author
Philip J. Kitchen

Description

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.

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