International Marketing Strategy: Analysis, Development and Implementation
- ISBN-10
- 1861522207
- ISBN-13
- 9781861522207
- Series
- International Marketing Strategy
- Category
- Export marketing
- Pages
- 508
- Language
- English
- Published
- 1997
- Authors
- Robin Lowe, Isobel Doole, Chris Phillips
Description
This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis; development; and implementation.
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Other editions
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- 2019-01-15
- 470 pages
- Paperback
- -
-
- 2016-01-29
- 465 pages
- Paperback
- -
-
- 2008
- 462 pages
- Paperback
- -
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