Readings in International Enterprise
- ISBN-10
- 1861525281
- ISBN-13
- 9781861525284
- Category
- International business enterprises
- Pages
- 295
- Language
- English
- Published
- 1995
- Publisher
- Arden Shakespeare
- Author
- John Drew
Description
This is a comprehensive, up-to-date compendium of key readings on international business theory and practice. Selected for the Open Business School MBA course on 'International Enterprise', the collection includes some of the most influential articles to have appeared on the subject, drawn from both sides of the Atlantic. The readings are divided into two parts. The first covers the theory and practice of international business strategies and the human resource management necessary to develop these strategies across the world. The second part of the volume covers different sectors of international enterprise: communications, marketing, production, finance, business ethics. -- Back cover.
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