The 22 Immutable Laws of Marketing
- ISBN-10
- 1861976100
- ISBN-13
- 9781861976109
- Category
- Marketing
- Pages
- 160
- Language
- English
- Published
- 1994
- Publisher
- Profile Books(GB)
- Authors
- Al Ries, Jack Trout
Description
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
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Other editions
-
- 2014-11-06
- 66 pages
- Paperback
- CreateSpace
-
- 2009-10-13
- 160 pages
- Ebook
- Harper Collins
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