Getting the Piper to Play a Better Tune: Understanding and Resolving Advertiser-agency Conflicts
- ISBN-10
- 186274310X
- ISBN-13
- 9781862743106
- Category
- Advertising agencies
- Pages
- 38
- Language
- English
- Published
- 1997
- Authors
- Timothy Michael Devinney, Grahame Robert Dowling
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