Sustainability and Sport
- ISBN-10
- 1863359125
- ISBN-13
- 9781863359122
- Category
- Business & Economics
- Pages
- 295
- Language
- English
- Published
- 2011
- Publisher
- Common Ground Publishing
- Authors
- Keith Gilbert, Jill Savery
Description
Sustainability and Sport is a synthesis of contemporary insights and expertise offered from a novel collection of thirty-four practitioners and academics in the field, who continue to play key roles in the expansion of sustainable solutions for major sport events, sport organizations and society. This seminal book details the most important insights from these experts in making sport more sustainable, and in using sport to promote sustainability. It is a guide for good practice within the sports industry, as well as a research and knowledge exchange guide for the burgeoning field of sport and sustainability. Industry pioneers, event managers, athletes, global sport event sponsors, academics, sport organizations, NGOs, international organizations, business strategists, event bid teams, technical consultants, and others working in this emerging discipline offer their perspectives to share and create knowledge. A significant section of the book is devoted to fostering sustainability at the Olympic Games and Paralympic Games, including perspectives on event management, sustainable development and urban regeneration, event legacies, corporate sponsorship activation, and maximizing engagement with sport event audiences.
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