The C.R.M. Pocketbook
- ISBN-10
- 1870471970
- ISBN-13
- 9781870471978
- Category
- Business & Economics
- Pages
- 115
- Language
- English
- Published
- 2001
- Publisher
- Pocketbooks
- Authors
- David Alexander, Charles Turner
Description
Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it.
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