Tourism Marketing: A Collaborative Approach
- ISBN-10
- 187315089X
- ISBN-13
- 9781873150894
- Series
- Tourism Marketing
- Category
- Business & Economics
- Pages
- 383
- Language
- English
- Published
- 2005
- Publisher
- Channel View Publications
- Authors
- Alan Fyall, Brian Garrod
Description
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
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