Tuition is not about money; tuition is about mission. This book introduces important management/leadership theory and ISM research that enables private schools to support and sustain their missions, while maintaining competitiveness in the marketplace. The book provides the theory behind appropriate tuition setting and implementation, and the role of financial aid in the process.Learn how to:Define your school (price, product, or process) Set the three "levers" of your school's financial equilibriumKeep your school "accessible" Avoid erroneous premises employed in tuition setting Deal with hidden inflation Prepare parents for tuition increases Budget for financial aid Tuition and Financial Aid does not and cannot tell you what your tuition rates should be. Nor does it tell you that a particular tuition rate is too "high" or too "low." It does, however, help you ask the right questions.