Pearson's Coefficient Correlation The most frequently used method to determine the strength of the relationship between two variables. The correlation coefficient is between -1 and 1; if there is a positive relationship, the coefficient ...
For managers, executives, and business students and faculty, this is the one essential guide needed for quickly understanding every new idea or concept that has made a profound impact on business and management in the 21st century.
Denise Lee Yohn has bottled the elixir of brands and the magic behind brands in this book." —Om Malik, founder, GigaOM "Denise Lee Yohn beautifully highlights some of the most beloved brands and how they've separated themselves from the ...
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Brand Aid covers topics ranging from research, positioning, and advertising to brand equity management, legal issues in brand management, and creating a brand-building organization.
For 25 years the Holman Illustrated Bible Dictionary has been the go-to Bible reference resource for lay Bible students, teachers, pastors, academic courses, and libraries.
This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands.
"Portmanteau" (a suitcase with equal halves) means two words packed together to convey meanings more precisely, colorfully, vibrantly or whimsically. Over 1,600 blend words are defined, with the root words...
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, ...