Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

Business to Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing
ISBN-10
1885068727
ISBN-13
9781885068729
Category
Business & Economics
Pages
402
Language
English
Published
2002
Publisher
Maximum Press (FL)
Author
Barry Silverstein

Description

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.

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