Case Studies in Sport Marketing
- ISBN-10
- 1885693133
- ISBN-13
- 9781885693136
- Category
- Sports & Recreation / General
- Pages
- 182
- Language
- English
- Published
- 1998
- Publisher
- Fitness Information Technology, Incorporated
- Author
- Brenda G. Pitts
Get the book
Similar books
-
Case Studies in Sport Marketing
By Brenda G. PittsThis text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.
-
Cases in Sport Marketing
By Mark A. McDonald, George R. MilneReebok International Ltd. actually began as the J.W. Foster Company in 1895 in Bolton , England . At that time , a good pair of running shoes was difficult to find . Joseph William Foster , a young and dedicated runner and member of the ...
-
International Cases in the Business of Sport
By Simon Chadwick, Dave Arthur, John BeechInternational Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary ...
-
International Sport Marketing: Issues and Practice
By Michel Desbordes, André RichelieuThis book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
-
Strategic Sport Marketing
By Adam Karg, Daniel FunkWilcox et al. (2013: 7) also acknowledge the importance of strategy in their definition and suggest that PR is the 'strategic management of competition and conflict for the benefit of one's own organisation and where possible for the ...
-
Case Studies in Sport Psychology
By Robert J. RotellaIn R. N. Singer , M. Murphey , & L. K. Tennant ( Eds . ) , Handbook of research on sport psychology ( pp . 467-491 ) . New York : Macmillan . Duda , J. L. ( 1993 ) . Goals : A social cognitive approach to the study of achievement ...
-
Sport Management in the Middle East: A Case Study Analysis
By Sean O'Connor, David Hassan, Mohammed Ben SulayemA unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society.
-
Sport Marketing
By Bernard James Mullin, Stephen Hardy, Windy DeesSport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing.
-
Introduction to Sport Law
By Thomas A. Baker, Daniel P. Connaughton, Paul M. AndersonThis updated third edition allows students to increase their comprehension by looking at laws and issues through timely, modern points of view.
-
Digital Sport Marketing: Concepts, Cases and Conversations
By Alan SEYMOUR, Paul BlakeyFull of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.