Sharing Best Practices in Sport Marketing: The Sport Marketing Association's Inaugural Book of Papers : Edited and Selected from the...
- ISBN-10
- 1885693524
- ISBN-13
- 9781885693525
- Pages
- 233
- Language
- English
- Published
- 2004
- Publisher
- Fitness Information Technology
- Author
- Brenda G. Pitts
Description
Edited by Brenda G. Pitts, Director of the Sport Management Program at Georgia State University, Sharing Best Practices in Sport Marketing presents some of the latest research and thinking on contemporary topics in the world of sport marketing. Drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida in 2003, scholarly papers are presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of the best sport marketing practices.
