Techniques researchers use to attract young consumers.
Marketing to Teens and Tweens in the Post - 9/11 Era
To what degree does online advertising target children and teens? This informative edition presents essays and articles from diverse viewpoints on the topic of advertising and teenage behavior.
In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the ...
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings ...
More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Marketing to Tweens and Teens
Wise Up to Teens: Insights Into Marketing and Advertising to Teenagers
Marc Kaufinan, “Fighting the Cola Wars in Schools,” Wnslfingfon Post, 23 March I999,Zl2. U.S. Department of Agriculture, “Food Sold in Competition with USDA Meal Programs: A Report to Congress,” l2_]anuary 200 l.
Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard Think only big brands with big budgets can do big things? Think again!
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.