The headlines tell you the numbers. This book tells you how to make them better." Ben Stein, economist, actor, and New York Times columnist "This book is a must-read for anyone who wants to appeal to the most powerful consumers of all time.
Marc Kaufinan, “Fighting the Cola Wars in Schools,” Wnslfingfon Post, 23 March I999,Zl2. U.S. Department of Agriculture, “Food Sold in Competition with USDA Meal Programs: A Report to Congress,” l2_]anuary 200 l.
This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with...
Marketing to Tweens and Teens
Burgess, Anthony. A Clockwork Orange. New York: W. W. Norton, 1962. Burgess-Proctor, Amanda, Sameer Hinduja, and Justin W. Patchin. Victimization of Adolescent Girls. Orlando, FL: Cyberbullying Research Center, 2009. Burleigh, Nina.
"This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21).
Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1 Youth and Media -- 2 Then and Now -- 3 Themes and Theoretical Perspectives -- 4 Infants, Toddlers, and Preschoolers -- 5 Children -- 6 Adolescents -- 7 ...
Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series Get Scrappy: Smarter Digital Marketing for Businesses Big and Small by Nick Westergaard Think only big brands with big budgets can do big things? Think again!
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories.