The Power of Internal Marketing: Building a Values-Based Corporate Culture

The Power of Internal Marketing: Building a Values-Based Corporate Culture
ISBN-10
1888042079
ISBN-13
9781888042078
Category
Marketing
Pages
148
Language
English
Published
1996-06
Author
Lamar D. Berry

Description

INTERNAL MARKETING presents a clear alternative to TQM for those businesses which compete in the service sector, according to Lamar D. Berry. Through hard-won professional experience & personal study, Berry identifies & describes the clear vision & solid values which have helped a number of businesses weather the winds of change & approach the 21st century with confidence. Berry maintains that companies which lack a strong root system of values risk being snapped off at the stem, like tumbleweeds, & pushed along at the whim of environmental winds. Berry' theory links the social erosion identified by pundits & the customer service/credibility erosion many see in corporate America today. He calls that link The Great Disconnect. Through an engrossing narrative peppered with real-life observations, case studies & examples of "storytelling" in the workplace, Berry lays the groundwork for a cultural crusade in corporate America. To order contact: Publisher: Good Reading Books, P.O. Drawer 13708, New Orleans, LA 70185-3708; phone: 504-523-8088.

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