Customer Love: Attracting and Keeping Customers for Life

Bell explains how customer loyalty depends on devotion or love.

Market-based Management: Strategies for Growing Customer Value and Profitability
By Roger J. Best
"This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world.
Managing Customer Value: One Stage at a Time
By Dilip Soman, Sara N-Marandi
This book is written for students - as well as employees of organizations - who have some previous exposure to principles of marketing.
Lo que les gusta a los clientes de su marca
By David Freemantle
Parte de la base de que no existen normas ni cliches que sirvan para obtener el exito; por lo contrario, aboga por la necesidad de romper reglas y dar vias a la creatividad que lleven a dispensar a cada cliente el trato individual que este ...
Reinventing the Wheel: The Science of Creating Lifetime Customers
By Chris Zane
Business.
Successful Customer Retention in a Week
By Jane Smith
How important are your customers to you? This user-friendly guide emphasises the importance of retaining customers for businesses, and explains how a successful customer focus can be achieved and maintained.
The Customer Advocate and the Customer Saboteur: Linking Social Word-of-mouth, Brand Impression, and Stakeholder Behavior
By Michael W. Lowenstein
Lowenstein (market research and consulting professional and author) explores recent changes in the concepts and execution of both social and business-related informal peer-to-peer communications in a time when potential customers are ...