Marketing Essentials 6e

ISBN-10
1891002422
ISBN-13
9781891002427
Language
English
Published
2018
Author
Clow

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Similar books

  • Marketing: Essentials
    By Kenneth E. Clow, Dana-Nicoleta Lascu

    Marketing: Essentials

  • Principles of Macroeconomics 2E: Economics and the Economy
    By Timothy Taylor

    Principles of Macroeconomics 2E: Economics and the Economy

  • Im Essentials of Marketing 6e
    Im Essentials of Marketing 6e
    By Lamb, Hair, McDaniel

    Im Essentials of Marketing 6e

  • Marketing Essentials, Student Edition
    Marketing Essentials, Student Edition
    By McGraw-Hill Education

    Considered the nation_s number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing.

  • Ie Essentials of Marketing 6e
    By Lamb, Hair, McDaniel

    Ie Essentials of Marketing 6e

  • Essentials of Marketing
    Essentials of Marketing
    By Jane Martin, JIM. MARTIN BLYTHE

    The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor's manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles.

  • Essentials of Marketing PDF eBook
    Essentials of Marketing PDF eBook
    By Jim Blythe, Jane Martin

    The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.

  • Marketing Management Essentials You Always Wanted To Know (Second Edition)
    Marketing Management Essentials You Always Wanted To Know (Second Edition)
    By Callie Daum

    This book provides new managers and leaders with a foundation in the core issues of marketing: · An overview of marketing and marketing management · Creating a strategic marketing plan · Performing market research · Creating and ...

  • Essentials of Marketing Research: Putting Research Into Practice
    Essentials of Marketing Research: Putting Research Into Practice
    By Kenneth E. Clow, Karen E. James

    Hershey H. Friedman, Linda Weiser Friedman, and Beth Gluck, “The Effects of ScaleChecking Styles on Responses to a Semantic Differential Scale,” Journal of the Market Research Society, Vol. 30, No. 4 (1988), pp. 477–481. 4.

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Barry J. Babin, William G. Zikmund

    This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis ...