The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor―costs, customer value, reference prices, and the value proposition― and how they work together, the ...
L Robert L. Phillips, Pricing and Revenue Optimization (Stanford: Stanford Business Books, 2005). L Phillips, Pricing and Revenue Optimization. L Phillips, Pricing and Revenue Optimization. i Michael Dunne and Robert P. Desisto, ...
Customers (Continued ) price response, 282–283 questions to ask, 241–243 requirement conversation, 236 retention vs. ... 274 value of, 166 Declaration of independence, 331–335 Deliverables, 307 Delivering Profitable Value (Lanning), ...
What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.
This book will answer the following key questions: • What price can you ask? • What pricing strategy will you adopt? • Whether you launched a startup or work for a big tech company is not important.
The book discusses what a good pricing decision is, which factors you should consider when making one, the role played by each factor-costs, customer value, reference prices, and the value proposition- and how they work together, the ...
"Pricing: The Third Business Skill The best-written book I've ever read on Pricing. Although the topic is complex, this book concisely clarifies the main questions about pricing and revenue management.
Small business owners are frequently faced with challenging pricing dilemmas.
But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses.
Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of ...