Inside sales reps at Dell Computer, for example, create and maintain Premier Pages for corporate customers. Dell has now established more than twenty thousand of these password-protected private Web pages. Premier Pages offer people at ...
Analysing complaints is a good example. Other possibilities include analysing customer defections, feedback from employees or simply monitoring whether sales are increasing. Internal metrics such as speed of solution, percentage of ...
It is imperative that root cause of defection analysis be undertaken by properly trained researchers. For example, customers may say that they no longer frequent a particular supermarket because the prices are too high, while in reality ...
“Analysing and Reducing Customer Defections.” Long Range Planning, 29 821-834. Page, M.; Pitt, L.; Berthon, P. & Money, A. 1996b. “Analysing Customer Defections and Their Effects on Corporat Performance: The Case of INDCO.
include such successful pairings as British Airways and Hertz, Adidas and the New Zealand Rugby Union, Starbucks Coffee and Barnes & Noble Bookstores, and Kellogg's Cereals and Walt Disney. There are a number of operational benefits ...
pricing policy and activity-based costing', Journal of International Marketing, 10(4), pp. 77–88. 7 Robin Cooper and Robert S. Kaplan (1991), 'Profit priorities from activity-based costing', Harvard Business Review, 69(3), May–June, pp.
In Venkatesan, M. et al. (eds), Creativity in Services Marketing, American Marketing Association, Chicago, 63–67. 12 Wright, M. and Storey, J. (1994). Recruitment. In Beardwell, I. and Holder, L. (eds), Human Resource Management, ...
Online marketing specifically targeted to consumers similar to a Local Area Network (LAN) but for personal use. ... A set of protocols enabling the simultaneous transmission of voice, video and text information over standard copper ...
Analysing customer defections and their effects on corporate performance: the case of Indco. Journal of Marketing Management, 12, pp. 617–627. Payne, A.F.T., ACURA: A Framework for Value Creation, draft working paper, Cranfield School ...
Reichheld, F. F. and Teal, T. (1996) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston, MA: Harvard Business School Press. Ang, L. and Buttle, F. (2002) ROI on CRM: a customer journey approach.