THE BUSINESS CASE FOR EMARKETING IN 2006 AND BEYOND –AND THE STRATEGIES YOU NEED TO ADOPT Keynote Presentation: A decade of European pharma e-business: less hype, more realism, but good reasons for your business to be optimistic Len ...
Online Marketing and Edetailing Europe: In-depth Report from an Eyeforpharma Conference Held in Berlin, 18-19 April 2007
Moreover, this book will demonstrate how to maximize the impact of eDetailing on the sales process and how to effectively target the right physician audience and finally this book explores physician perceptions and attitudes toward e ...
Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed.
Heavy half segmentation has important marketing implications. Consider the heavy half segment for beer (i.e., the 17% that consumes 88% of all beer sold). The major marketing objective of a beer company is to maintain customer loyalty.
Future research on digital opinion leaders is potentially highly impactful as many firms in the life sciences industry ... of Marketing Science Institute for 2014–2016), current literature still lacks systematic studies on eDetailing.
“Every data point helps you build a clearer picture of who your customers really are,” says Mike Dobbs, vice president ... occasionally respond to e-mail promotions from familiar brands, own a Dell Axim handheld with WiFi connectivity, ...
A 2001 study showed that a growing number of physicians are using PDAs and participating in e-marketing activities, including e-detailing. Based on specialist focus groups and 600 responses to an online questionnaire, the work showed ...
Physicians are responding to electronics sales calls. Mark Health Serv 24(1):20–25 15. Alkhateeb FM, Doucette WR (2009) Influences on physicians' adoption of electronic detailing (e-detailing) 34(1):39–52 16.
Emanuella Grinberg, “Georgia's Child Obesity Ads Aim to Create Movement out of Controversy,” CNN (February 7, 2012), http://www.cnn.com/2012/02/07 /health/atlanta-child-obesity-ads. J. Taylor, “The Role of Risk in Consumer Behavior,” ...
Mobile eDetailing solutions But before the technological cart ran the risk of being put before the business horse, ... information when answering an unexpected question and to online transactions such as ordering literature or samples.