Emoti-Coms: A Marketing Guide to Communicating Through Emotions
- ISBN-10
- 1906659729
- ISBN-13
- 9781906659721
- Category
- Business & Economics
- Pages
- 182
- Language
- English
- Published
- 2011
- Publisher
- Harriman House Limited
- Authors
- Xavier Quattrocchi-Oubradous, Charles Bal
Description
"Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.
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